With 687 million users at the end of May, Facebook’s traffic is far from hurting. But in the US, millions of users have decided to disconnect.
As its user ranks approach 700 million worldwide, Facebook traffic in the United States has dropped significantly, a sign that the social network behemoth may be on the way down, reports Inside Facebook.
According to statistics from Inside Facebook Gold analytics service — which gets its information from Facebook’s advertising tool — new Facebook users totaled 11.8 million people in May — an impressive number by any stretch of the imagination. But that compares to the 13.9 million who joined in April, and an average of about 20 million in the 12 months prior.
This drop is primarily due to a plunge in registered users in the US. The number of US Facebook users fell from 155.2 million to 149.4 million during the month of May alone. That’s nearly 6 million people who decided they no longer need to stay connected through the service, and is the first time Facebook has lost users in the last year.